Starting January 1, 2026, BMW ALPINA will be an exclusive, standalone brand under the BMW Group.
BMW ALPINA stands out with its perfect mix of top performance and great driving comfort. It also has unique driving traits. Plus, it offers a special range of personalized options and custom materials that make it easily recognizable.
The BMW Group understands the responsibility that comes with this brand’s history. They are dedicated to making sure BMW ALPINA meets high expectations. The new emblem reflects this commitment. It shows clarity, calmness, and confidence. The design keeps two key elements from the past: the throttle butterfly and the crankshaft, which are important to the brand’s identity. The logo around the emblem features clear and precise lines. A transparent design highlights its modern shape, while limited colors give it a fresh look. The emblem’s design shows precision and elegance, fitting perfectly with BMW ALPINA’s exclusive identity.
BMW ALPINA cars are made with strict standards for materials and quality. They meet top demands for looks, sound, and feel. Buyers can choose from a unique range of personalized options, ensuring each BMW ALPINA has its own character. It’s perfect for those who want excellence without giving up on performance, comfort, and individuality.
