The state and tourism stakeholders in Cyprus are moving in a coordinated way to reverse the negative international perception affecting the country just before the summer season.
According to published information, the government is set to assign an immediate communications campaign to international firm Kreab, aiming to strengthen confidence in Cyprus as a destination.
The issue has already reached the highest level, with the President convening a meeting at the Presidential Palace to assess current data and agree on immediate measures.
Pressure on the hotel sector is already visible, as bookings are declining amid the prolonged instability in the Middle East. The main objective is to project a clear message abroad that Cyprus remains a functional and safe tourist destination.
The coming weeks are considered critical, as the pace and effectiveness of interventions will largely shape the summer season.
