M&S is teaming up with the Atlassian Williams F1 Team as the Official Travel Kit Partner for the Formula 1 2026 season.
This deal means M&S will provide stylish travel outfits for the team during 24 races in 21 countries. The clothing will blend elegance, comfort, and performance. Executives, engineers, and drivers will wear gear designed for their busy travel schedules.
This partnership brings together two famous British brands that value quality, innovation, and timeless style. It also boosts M&S’s global presence in over 70 countries. The men’s Autograph line has grown four times in value over the last three years.
Throughout the season, Williams and M&S will work on joint projects, including events at Silverstone Circuit, behind-the-scenes content, and fan interactions. Octagon, a leader in sports marketing, helped make this partnership happen.
Mitch Hughes, Director of Menswear at M&S, shared that this partnership shows both brands’ dedication to quality and innovation. They aim to create modern clothing that combines classic style with top performance through the new Autograph Performance line.
Luke Timmins, Director of Merchandise & Licensing at Atlassian Williams F1 Team, highlighted that the Travel Kit is vital for the team’s global image. Partnering with M&S helps ensure they perform their best on and off the track.
About the Atlassian Williams F1 Team
The Atlassian Williams F1 Team is one of the most famous Formula 1 teams in the world. Founded in 1977 by Sir Frank Williams and Sir Patrick Head, it has won nine Constructors’ Championships, seven Drivers’ Championships, and 114 Grand Prix victories—making it one of the top three successful teams ever. Based in Grove, Oxfordshire, Williams is committed to shaping Formula 1’s future through engineering excellence and racing success while bringing fans closer to the sport than ever before.
