This is the first West Coast museum to join the Samsung Art Store*, showcasing an exclusive collection on select Samsung TVs. It features works by Rivera, Matisse, Thiebaud, Pollock, and Mondrian.
Samsung Electronics Co., Ltd. has teamed up with the San Francisco Museum of Modern Art (SFMOMA). This partnership adds modern art masterpieces to the Samsung Art Store. SFMOMA is the first West Coast museum on this platform, expanding its global collaborations with top cultural organizations.
For the first time, users of the Samsung Art Store can show their favorite artworks on select Samsung screens. This includes “The Flower Carrier” (1935) by Diego Rivera, “Femme au chapeau” (1905) by Henri Matisse, “Display Cakes” (1963) by Wayne Thiebaud, “Guardians of the Secret” (1943) by Jackson Pollock, and “New York City 2” (1941) by Piet Mondrian. This turns any space into a lively gallery.
The new collection, available from March 17, features 34 works from the museum’s renowned collection. It includes iconic pieces by some of the most influential artists of the 20th century.
“Samsung is dedicated to using top visual display solutions and strategic partnerships to enhance the Samsung Art Store experience in homes worldwide,” said Heeyeong Ahn, Vice President of Visual Display Business at Samsung Electronics. “This collaboration with SFMOMA is an exciting step into showcasing great creators’ works from the 20th century. We look forward to enriching our offerings through strong partnerships.”
“Working with the Samsung Art Store opens a new chapter in how we fulfill our mission: bringing people closer to modern and contemporary art,” said Christopher Bedford, Helen and Charles Schwab Director of SFMOMA. “By using innovative technology to share our collection, we reach audiences who may never visit San Francisco. This creates new opportunities for art to enrich daily life worldwide.”
The Pantone Validated ArtfulColor certification for The Frame and The Frame Pro helps keep the original colors true. Anti-Reflection technology with Matte Display and customizable bezels give an authentic frame look. The Slim Fit Wall Mount allows for a clean setup without visible cables, making any space feel like a gallery.
This partnership greatly expands the ‘modern masters’ presence in the Samsung Art Store*, introducing works by Robert Rauschenberg and Wayne Thiebaud for the first time.
The The Frame Pro features an upgraded Neo QLED 4K display for bright colors and strong contrast. Plus, Wireless One Connect makes installation easy while keeping things looking sleek. By partnering with cultural organizations like SFMOMA, Samsung continues to make art accessible while supporting museums in sharing their collections.
SFMOMA’s collection joins Samsung Art Store’s growing library, which now has over 80 collaborations. Subscribers can enjoy a wide selection of works from various artistic movements and periods.
The collection is exclusively available through the Samsung Art Store on Samsung Art TVs.
* Wi-Fi connection and a Samsung account are required. A subscription is needed to enjoy artworks from the Samsung Art Store.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world with innovative ideas and technologies. They redefine televisions, digital signage, smartphones, wearable devices, tablets, home appliances, network systems, memory systems, LSI solutions, and LED solutions. Samsung also promotes medical imaging technologies HVAC solutions and robotics while creating innovative automotive products and audio through Harman. With its SmartThings ecosystem and open collaboration with partners, Samsung offers a seamless smart connected experience. For more information visit our official site at www.samsung.com/gr and Samsung Newsroom at https://news.samsung.com/global/.
About Samsung Art Store
The Samsung Art Store is the No.1 subscription-based art service for TVs globally available in over 115 countries with continuous growth. It offers access to an extensive catalog of over 5,000 artworks from more than 800 artists through partnerships with leading cultural organizations like The Metropolitan Museum of Art MoMA and Musée d’Orsay bringing art back into daily life in meaningful ways. The Samsung Art Store is available on select Samsung TV series making art from major artists museums and galleries around the world more accessible than ever. The service is supported among others by series likeThe Frame Pro,The Frame,Micro RGB,Neo QLED 8K,Neo QLED 4K, selectedQLED[4] models as well as specific OLED models from 2026.
Samsung Art Store: https://www.samsung.com/us/tvs/art-tv/
About SFMOMA
The San Francisco Museum of Modern Art (SFMOMA) is one of the largest museums of modern and contemporary art in the United States. It serves as a vibrant cultural hub for the Bay Area region. Its impressive collection includes paintings, sculptures, photography, architecture, design, media arts housed in a LEED Gold-certified building designed by renowned architects Snøhetta and Mario Botta.
SFMOMA now offers over 45,000 square feet of free public space filled with art accessible to everyone.
A paid subscription is required. A Samsung Account is needed for Smart network services including streaming apps and other smart features. A separate (connected) computer mobile or other device may be required for creating/logging into a Samsung Account (available free for download and creation). Without Account connection only connections to external devices (e.g., via HDMI) terrestrial/free TV reception are available (only for TVs with built-in tuner).
The customizable bezels are sold separately.
The wireless transmission of 4K 144Hz is possible when TV and Wireless One Connect are within 10 meters (or 33 feet) in the same room. Wireless performance may vary depending on environment (including wall type furniture).* Operating distance may vary depending on usage environment.* Wireless One Connect may not function properly if there is an obstruction such as a wall blocking its connection with your home TV.* Wireless One Connect may not function properly if placed inside an enclosed metal cabinet.* TV and Wireless One Connect require separate power connections.
